WHAT IS AXISBULL FITNESS?
TRUE ACCOUNTABILITY IS TO ACCEPT A LOSS THAT YOU DIDN’T WORK TO IMPROVE.
Client management app
This app is mainly designed for fitness instructors but the clients also benefit greatly because of the added features. I added features to help them stay on track. Axisbull ensures that every action by both instructors and users is tracked and acknowledged.
THE CHALLENGE
Create a client management app for fitness trainers.
THE GOAL
Motivate users to engage with the app more by adding features based on the user’s pain points and needs.
Our biggest mission? Keep the users engaged while implementing features that voice out realistic actions needed for a successful fitness program.
Design guide
AN APP THAT MAKES SURE BOTH CLIENT AND SERVER ARE BOTH ACCOUNTABLE AND RESPECTED
RESEARCH
I created a user biography profile with a set of questions on what each side experiences difficulties with based on the fitness app they are currently using and what improvements they would like to see (user biography is available upon request).
UX IDEATION
As a UX designer, I always start out design ideas with paper wireframes then proceed with a low-fidelity prototype then into a high-fidelity prototype.
After Insights
From the persona alone, it's clear that both fitness instructors and app users are encountering problems. Users on the client side are also facing issues, such as not finding the information they need and not having enough engaging features. Additionally, there are simple problems with how the app works, like clear calls to action and organizing information properly.
VIRTUAL PROGRAM GUIDE
AFTER USABILITY TESTING
LIGHT MODE
DARK MODE
NAVIGATION MENU
BEFORE USABILITY TESTING
Added Features
Modern Notifications
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Fitness trainers get notifications from the app about sudden cancellations, session reminders, and new bookings with interactive elements such as: (Dismiss, Details, and Contact) for faster action from the trainer.
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Every booking will automatically appear on the trainer’s work calendar and all sudden cancellations will appear in a red color as a call to action for a response from the trainer.
Direct Messaging
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For a more convenient way of communication, Axisbull has its own messenger app. It also allows more privacy for both the trainer and the client so they don’t need to share numbers just to catch up with one another.
Virtual Program Guide
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Every map shows the user’s over all journey in their program. It can be viewed in a monthly, weekly, and daily setting. This map also encourages accountability on the client as it has rewards and sanctions.
View Mock-up
IMPACT
While continuously improving the application, I realized that paying attention to details on user needs can make the biggest difference in providing the best features on an app. We will be researching and addressing the concern of updating the functions as time goes on.
WHAT I LEARNED:
Users aren’t just motivated by rewards, they are also motivated by being pushed. Surprisingly people nowadays like to work with apps that help them build their discipline up. Whether it be a step into modern innovations or history repeating itself, people change constantly and UX designers need to ensure they keep designs up-to-date with people and their needs. In this project, I learned that you don’t need to finalize all your designs and features all in one session of creating wireframes and mock-ups. Iteration of design and functionality happens throughout your research.